Tag Archives: HarleyDavidson

Could Used Harley-Davidsons Affect the Sales of New Harley’s?

Harley-Davidson’s are a classic American motorcycle for a rider with a since of the “lifestyle”, but in the last few years the lifestyle hasn’t been popular among younger riders. Harley has been trying to change that with new marketing campaigns, and newer cutting-edge bikes. Yet, still the company is floundering in the market, and it may be because of used Harley-Davidsons. Are Used Harley-Davidsons Hurting the Company’s Bottom Line? Several weeks ago, Harley stunned the motorcycle industry by releasing news that 17 new models were coming to the factory’s lineup in 2018. Though company execs had warned in February that the classic bike manufacturer would be releasing 100 new models in the next 10 years, nobody was quite expecting the company to get started so quickly. This was an especially bold move considering the condition of the motorcycle market at the moment. The motorcycle industry is in a bit of…
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Is Harley-Davidson Buying Ducati?

Well, it has finally happened. Dieselgate has finally managed to affect the motorcycling community, and America might be able to reap the rewards. Italian sportbike manufacturer—Ducati—is up for sale and Harley-Davidson might be on the short list to buy, but how could a purchase like this affect both brands and motorcycling in the U.S.? Could Harley-Davidson Buy Ducati? In 2015, the California Air Resources Board (CARB) released findings that shook the entire automotive community. The largest automotive conglomerate in the world—Volkswagen—had violated emissions standards for the U.S. and worst of all, it did it on purpose. A software program was discovered in VW diesel vehicles that masked the vehicle’s emissions under testing conditions. After $2.8 billion in fines from the U.S., $7.3 billion to fix the violation, and another fine from Europe in the pipeline, VW is finding itself strapped for cash. This has caused the company to put Ducati…
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Why is Harley Laying Off Over 100 Workers?

Only a few years ago, Harley-Davidson was surging. Though sales weren’t up to formerly historic levels, they were selling more motorcycles than they had since the Great Recession in 2008. However, those booming sales have slowed down, and Harley seems to be cutting over 100 jobs. Is this a sign of tough times ahead for Harley, or is the company in better shape than it appears? Is Harley Laying Off Over 100 Workers Over Bad Sales? In the financial world, the first quarter ended in March. That’s when all the companies that are traded on Wall Street put together reports on how well they are doing, but Harley’s report wasn’t that great. Last year, Harley made $250.49 million in the first quarter. This year, Harley only made $186.37 million during the same time period. This dip in profits can be explained in many ways. First of all, Harley is having…
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