The 2018 motorcycle season is fast approaching, which means we all need a refresher course on our riding skills and our safety measures. This is especially true considering the motorcycle safety efforts undertaken by Colorado police and traffic officials last year. But were those 2017 motorcycle safety efforts effective? Did 2017 Motorcycle Safety Efforts Pay Off? Late afternoon on January 19th, Grand Junction police received a REDDI (Report Every Drunken Driver Immediately) report. Several motorists had seen a red sedan driving erratically on Patterson Road, and they suspected the driver was drunk. Unfortunately, just before police received this alert, that red sedan crashed into a motorcyclist while turning off Patterson Road. The motorcyclist did not survive. This rider was one of the 35 people who died on Colorado roads between January 1st and February 1st. Considering that 630 people died in 2017 traffic incidents, this number isn’t a good sign….
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Colorado is in a crisis. Over the past four years, motorcyclist fatalities have risen 58 percent, and things don’t appear to be slowing down. Fortunately, the Colorado Department of Transportation (CDOT) has a plan to deal with this. But will the agency’s new plan, which involves a car dealership, succeed in spreading motorcycle safety? Colorado Motorcycle Safety and Car Dealerships Last year, Colorado set an all-time record for motorcyclist deaths in our state. An unprecedented 125 riders perished in 2016, and 2017 isn’t shaping up any better. So far, 72 people have died in motorcycle crashes this year, but officials are looking to change that. You see, most fatal motorcycle crashes involve collisions with other vehicles. In fact, the Colorado State Patrol has gone on record blaming the spike in motorcyclist fatalities on distracted driving. That’s why CDOT is turning its attention to educating drivers, and they’ve got help from…
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Officials with the Colorado Department of Transportation (CDOT) recently announced some alarming news. According to CDOT, 2016 was the deadliest year on state roads in the last 15 years. Statistics released by the organization show more than 600 people died in a combination of bicycle, motorcycle, auto and pedestrian crashes. What makes this news even more upsetting is that many of the deaths were preventable. CDOT claims hundreds of these fatalities involved distracted drivers and motorists not wearing seatbelts. To help make 2017 a safer year on our roads, CDOT claims it will to continue using public safety campaigns to educate others on the importance of seatbelts and avoiding distracted driving. However, public safety campaigns on these subjects have existed for years. It begs the question as to whether these educational campaigns can become more effective. Many public safety campaigns rely on billboards, but social media may prove more useful….
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